Google Demand Gen
Display and video ads for Google's Demand Gen campaigns, designed to drive engagement and conversions across YouTube, Discover, and Gmail. The campaign serves relevant assets to the right audiences based on intent signals.
Each campaign requires:
15 images (3 of each orientation)
- Landscape: 1.91:1 (3–15 images)
- Square: 1:1 (3–15 images)
- Portrait: 4:5 (3–15 images)
5 videos (1 of each orientation: vertical, horizontal, square). See mockup for video ad safe
zones.
2 logo images (ratios: 4:1, 1:1 — 2–5 images)
Video looping is supported.
- Formats
- PNG
- JPG
- MP4
- Max. file size
- Image: 5 MB
- Video: 1 GB
- Dimensions
- 1200x628 (horizontal image)
- 1200x1200 (square image)
- 960x1200 (portrait image)
- 1080x1080 (square video)
- 1920x1080 (HD video)
- 1080x1920 (vertical video)
- 1200x1200 (square logo)
- 1200x300 (wide logo)
Note
Image ad content needs to be in the center 80% of the image. Avoid white logos on a transparent background.See mockup for video ad safe zones.