Meta Ads
Ads shown across Meta platforms, supporting various formats like images, videos, reels, carousels and collections
Video ad settings
Length: up to 15 seconds OR up to 30 seconds.
H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio
compression at 128kbps+.
Captions are recommended.
Carousel posts
Number of posts: 2-10 cards, can include images and videos. 1:1 or 4:5 ratio.
Video looping is supported for videos under 30 seconds.
- Formats
- PNG
- JPG
- GIF
- MP4
- MOV
- Max. file size
- Static: 30 MB
- Video: 4 GB
- Dimensions
- Image:
- 1080x1080
- 1080x565
- 1080x1350
- Video:
- 1080x1350
- 1920x1080
- Story/Reel:
- 1080x1920
Note
Text length recommendations for static banner posts: primary text: 50-150 characters,
headline: 27 characters